Be yourself: the most important message I got from this book. I loved the message to be happy that your not perfect, or an image of a favored media persona. Steve Sims has a unique way to encourage self respect and self love. It’s food for thought, do you really want to dress in a way that isn’t authentic for you, and do business with people who expect that? I think this is one of the best books on why it is important to be yourself.